JOB SUMMARY

Under the general direction of the Managing Director of Communications, the Marketing and Programs Support Strategist is responsible for supporting the marketing and programs initiatives of the Town and those developed by the Business Development Manager, the Managing Director of Communications, and the Aquatics Division and will assist with the overall planning, execution, promotion, and coordination of marketing strategies for The Lakefront™ District, The Cove at The Lakefront™, The Rec at The Lakefront, and events associated with these amenities to advance their brands.

This position will work closely with the Business Development Manager and the Managing Director of Communications to ensure the deadlines of marketing initiatives are met with regard to digital content, social media campaigns, email marketing, print marketing, radio/TV advertising, and other marketing materials related to Town departments, its amenities, and its brands. This role will create, curate, and implement digital content/art, print, photo, video, and layout design for marketing materials with respect to the department’s design standards and processes to produce consistent and high-quality results. Ensures that project and department milestones and goals are met and adheres to approved budgets. Researches, strategize, coordinates, and executes ad place for the Town’s programs and brands in digital, print, billboard, radio, and TV platforms. Provides consistent and timely reports detailing the successes and failures of marketing/communications campaigns and strategies. Works closely with the Managing Director of Communications, the Business Development Manager, the Creative Marketing and Social Media Coordinator, the Little Elm Economic Development Corporation, the Little Elm Chamber of Commerce, Lakefront businesses and developments, and other entities.

The Marketing and Programs Support Specialist will have an opportunity to work in a community that is one of the fastest-growing and most exciting suburbs in the USA. The candidate must be highly motivated and strive for success by demonstrating Little Elm’s Core Values of Integrity, Customer Service, Efficiency, and Innovation.

EDUCATION/TRAINING/EXPERIENCE

Bachelor’s Degree in Marketing, Graphic Design, Communication, or related field, and three (3) years of related experience. Social Media strategy experience desired.

LICENSES OR CERTIFICATES

1. Must be bondable.
2. Valid Texas Driver’s License.

LANGUAGE SKILLS

1. Ability to read, write, and speak English fluently.
2. Ability to respond to common inquiries or complaints from customers, regulatory agencies or authorities, or members of the local business community.

OTHER SKILLS, ABILITIES & REQUIREMENTS

1. Knowledge of writing and design principles;
2. Knowledge of social media marketing and strategies;
3. Knowledge of digital media formats such as web, television and video;
4. Knowledge of creative tools, specifically Adobe Creative Cloud and its products;
5. Knowledge of journalism principles and proper use of the English language;
6. Knowledge of media relations principles and practices;
7. Knowledge of marketing principles and practices and event planning methods;
8. Knowledge of municipal government operations;
9. Knowledge of applicable Federal, State, and Local laws, rules, regulations, codes, and/or statutes;
10. Knowledge of policy and procedure development practices;
11. Knowledge of budgeting principles;
12. Knowledge of applicable theories and principles related to area of assignment;
13. Knowledge of public relations principles;
14. Skilled in video and photo editing;
15. Skilled in shooting video productions with various equipment;
16. Skilled in prioritizing, organizing, and managing multiple simultaneous projects;
17. Skilled in preparing clear and concise reports, including oral, written, and audio/visual presentations;
18. Skilled in managing and evaluating the work of external contractors;
19. Skilled in applying independent judgment, personal discretion, and resourcefulness in interpreting and applying guidelines;
20. Skilled in developing marketing and communication materials;
21. Skilled in gathering and analyzing information and making recommendations based on findings and in support of organizational goals;
22. Skilled in delegating and prioritizing work;
23. Skilled in developing, evaluating, recommending, and implementing processes and procedures;
24. Skilled in adapting to rapidly changing environments;
25. Skilled in recognizing problems, identifying alternative solutions, and making appropriate recommendations;
26. Skilled in building consensus;
27. Skilled in analyzing processes and making recommendations for improvement;
28. Skilled in defining problems, collecting data, establishing facts, and drawing valid conclusions;
29. Skilled in maintaining sensitive and confidential information;
30. Skilled in gathering and analyzing complex information and making recommendations based on findings and in support of organizational goals;
31. Skilled in operating a computer and related software applications;
32. Skilled in communicating effectively with a variety of individuals.

REASONING ABILITY

1. Ability to interpret a variety of instructions furnished by management in written, oral, diagram, or schedule form.
2. Ability to comprehend complex policies, procedures, regulations, and organizational structures.

PHYSICAL DEMANDS

The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to operate various machines and/or equipment; and reach with hands and arms. The employee frequently is required to talk and hear. The employee is occasionally required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to twenty-five (25) pounds and be able to push and pull up to fifty (50) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described herein are representative of those an employee encounters while performing the essential functions of this job. Work is typically performed in standard work environment and could include working in an outdoor environment, with potential exposure to adverse weather conditions.

ESSENTIAL JOB FUNCTIONS

1. Develops, curates, and produces content related to Town departments, as well as The Lakefront™ District, The Cove at the Lakefront™, The Rec at the Lakefront, and the events and programs associated with these amenities for a wide variety of printed and digital communication channels, which may include: writing copy for print, web, radio, and television; designing, editing, and overseeing the production of collateral materials; attending project and program meetings and working as part of a team; and/or, performing other related activities.
2. Ensures that marketing strategies are executed within appropriate time frames with regard to the Town editorial calendar and the editorial calendars of its departments.
3. Researches and identifies marketing opportunities, appropriate markets, and best ad placement with regard to ROI for platforms such as radio/TV, digital, Google Ads, social media, and print.
4. Provides regular reporting regarding the success of advertising and marketing efforts with regard to ROI, reach/views, engagement.
5. Works to enhance the experience for Lakefront District visitors through marketing and advertising to increase awareness of the District.
6. Works within marketing budgets, event plans and layouts, and helps to support operational needs for events and programs of each amenity.
7. Creates, manages, and monitors all social media channels related to each amenity and consults with management staff to create, update, revise, and manage web content; perform regular reviews of web site pages to ensure accuracy, timeliness, and relevance.
8. Works with the Communications Department, the Little Elm Economic Development Corporation, the Town of Little Elm, Little Elm Chamber of Commerce, and other promoters/vendors while supporting events and programs.
9. Helps to plan, facilitate, and review advertising and public education campaigns about each amenity to attract visitors to the area.
10. Provides regular reporting regarding marketing efforts and adjusts marketing plans when necessary to ensure success.
11. Participates in the planning, coordination, execution, and evaluation of special events for amenity.
12. Participates in/on a variety of meetings, committees, teams, and/or other related groups to provide support and guidance each amenity’s marketing opportunities and plans. Also participates in face-to-face communications with community stakeholders, local merchants, department heads, and vendors.
13. Performs various administrative activities in support of Lakefront District operations and goals, including database management.
14. Performs other duties as assigned.
15. Assists other divisions as needed.

E.O.E. The Town of Little Elm does not discriminate on the basis of race, color, national origin, sex, religion, age, disability or military service in employment or the provision of services.