JOB SUMMARY

Under the general direction of the Communications Coordinator, the Lakefront Marketing and Programs Specialist is responsible for developing and executing Town and Lakefront District initiatives to assist with the overall development, planning, promotion, and coordination of Lakefront District events and special programs to advance the Lakefront brand.
 

This position will develop, plan, prepare, and execute all special promotions and events for the Lakefront District. This includes planning, developing, organizing, and managing marketing programs, website information content, social media campaigns, and other marketing materials related to the Lakefront District. Oversees creation of art, print, photo, video, and layout design for marketing materials. Establishes and implements design and format standards and processes to produce consistent and high-quality results. Selects any outside or contract vendors and approves and coordinates projects. Ensures that project and department milestones and goals are met and adheres to approved budgets. Works closely with the Communications Coordinator, the Creative Marketing and Social Media Specialist, the Little Elm Economic Development Corporation, Lakefront businesses and developments, and other entities.

The Lakefront Marketing and Programs Specialist will have an opportunity to work in a unique district in a community that is one of the fastest growing and most exciting suburbs in the USA. The candidate must be highly motivated and strive for success by demonstrating Little Elm’s Core Values of Integrity, Customer Service, Efficiency, and Innovation.

EDUCATION/TRAINING/EXPERIENCE

Bachelor’s Degree in Marketing, Tourism, Communication, Hospitality, Public Relations, Business Administration, or related field, and three (3) years of related experience in event planning. Social media, digital, and print marketing experience desired.

LICENSES OR CERTIFICATES

1. Must be bondable.
2. Valid Texas Driver’s License.

LANGUAGE SKILLS

1. Ability to read, write, and speak English fluently.
2. Ability to respond to common inquiries or complaints from customers, regulatory agencies or authorities, or members of the local business community.

OTHER SKILLS, ABILITIES & REQUIREMENTS

1. Knowledge of writing and design principles;
2. Knowledge of social media marketing and strategies;
3. Knowledge of digital media formats such as web, television and video;
4. Knowledge of creative tools, specifically Adobe Creative Cloud and its products;
5. Knowledge of journalism principles, and proper use of the English language;
6. Knowledge of media relations principles and practices;
7. Knowledge of marketing principles and practices, and event planning methods;
8. Knowledge of municipal government operations;
9. Knowledge of applicable Federal, State, and Local laws, rules, regulations, codes, and/or statutes;
10. Knowledge of policy and procedure development practices;
11. Knowledge of budgeting principles;
12. Knowledge of applicable theories and principles related to area of assignment;
13. Knowledge of public relations principles;
14. Skilled in video and photo editing;
15. Skilled in shooting video productions with various equipment;
16. Skilled in prioritizing, organizing, and managing multiple simultaneous projects;
17. Skilled in preparing clear and concise reports, including oral, written, and audio/visual presentations;
18. Skilled in managing and evaluating the work of external contractors;
19. Skilled in applying independent judgment, personal discretion, and resourcefulness in interpreting and applying guidelines;
20. Skilled in developing marketing and communication materials;
21. Skilled in gathering and analyzing information and making recommendations based on findings and in support of organizational goals;
22. Skilled in delegating and prioritizing work;
23. Skilled in developing, evaluating, recommending, and implementing processes and procedures;
24. Skilled in adapting to rapidly changing environments;
25. Skilled in recognizing problems, identifying alternative solutions, and making appropriate recommendations;
26. Skilled in building consensus;
27. Skilled in analyzing processes and making recommendations for improvement;
28. Skilled in defining problems, collecting data, establishing facts, and drawing valid conclusions;
29. Skilled in maintaining sensitive and confidential information;
30. Skilled in gathering and analyzing complex information and making recommendations based on findings and in support of organizational goals;
31. Skilled in operating a computer and related software applications;
32. Skilled in communicating effectively with a variety of individuals.

REASONING ABILITY

1. Ability to interpret a variety of instructions furnished by management in written, oral, diagram, or schedule form.
2. Ability to comprehend complex policies, procedures, regulations, and organizational structures.

PHYSICAL DEMANDS

The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to operate various machines and/or equipment; and reach with hands and arms.  The employee frequently is required to talk and hear.  The employee is occasionally required to stoop, kneel, crouch, or crawl.  The employee must occasionally lift and/or move up to twenty-five (25) pounds and be able to push and pull up to fifty (50) pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described herein are representative of those an employee encounters while performing the essential functions of this job.  Work is typically performed in standard work environment and could include working in an outdoor environment, with potential exposure to adverse weather conditions.

ESSENTIAL JOB FUNCTIONS   

1. Develops and produces content related to the Lakefront District for a wide variety of printed and digital communication channels, which may include: writing copy for print, web, and television; designing, editing, and overseeing production of collateral materials; attending project and program meetings and working as part of a team; and/or, performing other related activities.
2. Works to enhance the experience for Lakefront District visitors.
3. Develops budgets, event plan layouts, and operational needs for Lakefront events.
4. Helps to create the annual budget for Lakefront District marketing and programs with input from the Communications Department, the Little Elm Economic Development Corporation, Special Events, and the Town of Little Elm,
5. Creates, manages, and monitors all social media channels related to the Lakefront District. Consults with staff to create, update, revise and manage web content; perform regular reviews of web site pages to ensure accuracy, timeliness and relevance.
6. Works with the Communications Department, the Little Elm Economic Development Corporation, the Town of Little Elm, Little Elm Chamber of Commerce, and other promoters/vendors to develop quality programming and events.
7. Participates in media relations activities, which may include: responding to routine inquiries, drafting, editing, and distributing Lakefront District news releases; alerting the media of photo opportunities; identifying and communicating newsworthy stories; working on-call during emergencies; and/or, performing other Lakefront-related activities.
8. Plans, facilitates, and reviews advertising and public education campaigns about the Lakefront District to attract visitors to the area.
9. Participates in the planning, coordination, execution, and evaluation of special events.
10. Participates in/on a variety of meetings, committees, teams, and/or other related groups to provide advice and guidance regarding Lakefront District marketing opportunities and options. Also participates in face-to-face communications with community stakeholders, local merchants, department heads, and vendors.  
11. Performs a variety of administrative activities in support of Lakefront District operations and goals, including database management.
12. Performs other duties as assigned.
13. Assists other divisions as needed.

E.O.E.  The Town of Little Elm does not discriminate on the basis of race, color, national origin, sex, religion, age, disability or military service in employment or the provision of services.